Beyond the ObviousThe benefits of true end-to-end traceability and visibility for supply chains


Engaging directly with end consumers to build trust and loyalty has never been more important for your brand. 

Ensure product quality all along the supply chain and increase consumer confidence 

The demand for product and ingredients transparency and traceability is dramatically increasing both from consumers and governments. Infant formula manufacturers are striving to enhance their product offering, fuel consumer interaction, and gather insights that can be shared with consumers.  This webinar will not only explain the advantages of end-to-end traceability and highlight how to ensure product quality and increase consumer confidence but will also show practical examples and past projects that have been successfully executed.

In this webinar you will learn:

✅  How can you benefit from increased transparency in your infant formula supply chain? The obvious and not so obvious advantages

✅  How can technology help to ensure full traceability from source to consumer? How are market leaders doing it?

✅  How to leverage increased transparency to strengthen your brand: A case of an infant formula manufacturer




Robert Lillefloth, Director for Partnership Sales at Kezzler 

Robert has broad experience in building and selling data and SaaS solutions, working with platform business and digitalization. His background is from data and information services in financial, commodities and carbon markets.




Ray Crowley – Director Business Solutions at Arviem, and Lean Inventory Consultant

Ray is an experienced inventory specialist whose passion for leaner supply chains, delivers value for all stakeholders